Elie Ofek is the T. J. Dermot Dunphy Professor of Business Administration at Harvard Business School. Webpage. 

 

Eitan Muller is Research Professor of Marketing at the Stern School of Business at NYU and at IDC, Herzliya. Webpage.

 

Barak Libai is Professor of Marketing at the Arison School of Business at IDC, Herzliya. Webpage. 

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